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Best Before Before You Buy


IMPORTANT INFORMATION:
Before you make a purchase from Best Before, please read the information below

Please note that online stock does not always reflect all the stock that is available in store

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The Rule of Thumb - Food that has passed its best before date is safe to eat, however the flavour and texture may change over time. Use your own common sense and preferences to assess it. Food that has passed its use-by date is not safe to eat.

Best before dates

Best before dates are an indicative guide of when the quality of food or drink will start to change. They are not to do with safety. Food that has passed its best before date is safe to eat.

Best before should be considered a rough guide rather than a strict rule. There is no reason to throw away food that goes past its best before date, it is perfectly safe to eat and will often taste just as good.

South Africa throws away millions of tons of food and drink every year; two million of this is thrown away by households and 670,000 of this is food that has been thrown out because food labels have been misinterpreted. The majority of this could have been consumed. If you want to reduce your food waste footprint, don't throw out food just because it has passed its best before date!  

Best Before date is a manufacturer's guideline date which means it will retain its same taste, colour and texture that it was initially packaged with up until this date. This certainly does not imply that the quality of the contents will have deteriorated to such a degree that renders it unsafe to consume in any way within a few weeks after this date. On the contrary, the contents of the container or tin can remain perfectly safe to eat for long periods thereafter.

Best Before will refund any product bought in our stores should you not be satisfied with your purchase - all we ask is for you to retain your till receipt and we will refund you accordingly!

There's tons of literature explaining the safety of 'best before' products but we thought of explaining it in perhaps a different way, some 'food for thought', if you will.

In SA ,there are 3 food labelling categories- Use By, Sell By and Best Before. One cannot compare the consequence of reaching the date printed on products that have a Use BY/Sell by date as opposed to a best before date.

Use By/Sell by are dates determined by the Heath Department and are directly linked to food safety. You should never buy anything past those dates.

Goods that have best before (BB) dates are completely different. These dates are put on there by the manufacturer, not the Health Department and it's all in the words BEST BEFORE. The manufacturers are saying the products will be at its best within those days, it does not mean that once the date is reached the goods are BAD AFTER. Not At all. Over time, the product will, of course, age. Some products will be good for years still whereas some will age quicker. For example, cans and pasta can be good for years after the date whereas, say , chips, will lose their crispness about 6 months after the date, a chocolate will begin whitening after time, a soda will lose its gas, a marshmallow may harden etc. That however is the key point. It is the flavour and texture that may change over time. It is why it is legal to sell past the date. Of course, if you see a tin that is rusted or swollen you shouldn't buy it. The date printed is not a food safety indication, it is ONLY an indication of when the product is at its best. Another way of looking at it is ,if it was indeed dangerous to consume past the date, the words USE BY would then be printed instead of BEST BEFORE.

Now you know why we call ourselves BEST BEFORE CLEARANCE STORE!

Please note that NOT all our stock is past its 'best before'. 8. We have tons of stock that is currently dated and that is dated well in the future. The best part- if you are not 100% satisfied with anything you purchase from us, we will gladly refund you (as long as you have your till slip).