Best Before Clearance Store was founded in 2017 by two entrepreneurs with over 60 years of combined retail expertise, determined to shake up South Africa’s shopping experience. Inspired by the massive success of clearance stores in Europe and Australia, they introduced the concept locally with a pilot store in Wendywood, Sandton.

From day one, our mission was clear: offer premium branded food and personal care products at unbeatable prices, in a modern shopping environment. Unlike traditional salvage outlets that sell damaged or shop-soiled stock, we focus on short-dated and past-dated products that are still high-quality and safe, giving shoppers access to big-name brands at a fraction of the cost.

The results? Phenomenal. In a country where every rand counts, Best Before quickly became the go-to destination for smart shoppers. At the same time, we’ve created a sustainable channel for suppliers who need to move stock that no longer fits traditional supermarket shelf-life rules. Everyone wins.

Following the success of Wendywood, we opened our second branch at Edenglen Retail Centre in Edenvale, and with more stores in the pipeline, we’re now expanding into online shopping and convenient in-store collection points across all Best Before locations.